Built from inside the dealership
More Than an Advertising Company
DealerNova Media was built from firsthand experience inside the automotive industry.
Having worked across dealership operations—from the sales floor to store management—I’ve seen how inventory, advertising, market conditions and sales performance all connect.
I’ve also seen a common problem: automotive advertising can become too cut and dry. Here’s the vehicle. Here’s the price. Here’s the listing. In a crowded marketplace, that doesn’t always give a shopper a reason to stop and take notice.
At the same time, dealerships can invest significant amounts of money into advertising. That makes understanding what to advertise, where to advertise it, and why just as important as the advertising itself.
DealerNova was created to take a different approach. We want to understand the dealership, its inventory and its local market first—then build an advertising strategy around what the dealer is actually trying to accomplish.
Because better automotive advertising starts with understanding what you’re trying to sell.
The DealerNova Approach
We Don't start with the ad. We Start with the Dealership
Every dealership is different. Different inventory. Different Customers. Different market conditions. Different challenges.
That's why DealerNova doesn't believe in a one-size-fits-all advertising strategy.
Understand the market
We look at the local market, customer demand and competitive landscape to understand what buyers are looking for.
Understand the Inventory
We identify aging inventory, priority units, new arrivals and opportunities that deserve additional attention.
Build the strategy
We determine what should be advertised, how it should be presented and where the dealership's advertising dollars can have the greatest impact.
Advertise & Adjust
We launch targeted campaigns, monitor performance and continue adjusting the strategy as inventory and dealership needs change.
Better Advertising isn't about advertising more. it's about advertising smarter.